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Dominoes Making Things Right
By jason | March 5, 2008
A couple of weeks ago we ordered some pizza from Dominoes. I like Dominoes pizza but that’s just me. Anyway, we ordered 2 single topping pizzas and really got the shaft. I went in to pick them up only to discover that they had a special for 3 single topping pizzas for $4 less than our 2!
So I asked the not so helpful employee about this. After not first believing me he said, you’re right you could have received 3 for less than the two you just paid for. I asked, so what are you going to do about it?
Then another dude steps up and says I needed a coupon. I picked up one of the 300 sitting on the counter and said, here you go…
He then said I should have asked about it on the phone. I said, so because you failed to tell us the special (even after we ordered) we get screwed? He then put it on someone else saying he would have told us about the special.
The long story short no one wanted to take responsibility. So I said, in a nice way, this is not how you should treat customers.
After eating my pizza I hopped on Dominoe’s corporate. And the long story short is I have coupons for 2 free pizzas.
Moral of the story?
I may not know a ton about marketing and branding and customer service but what I do know is when they found out they had made a mistake the response should have immediately been, how do we fix this, not passing the buck. That’s just bad customer service and reflects poorly on your brand.
Topics: Branding |


March 6th, 2008 at 11:32 pm
are you sure you weren’t at the gap when this happened? because this sure sounds like something we would do…
March 7th, 2008 at 8:07 am
The Gap sells pizza now?
Is it bright pastels with collars?